Pinterest Tips

More than 100 million per month Pinterest viewers search for ideas, new products, and inspirations. You can target very specific audiences in your content. You can win by posting very relevant and shareable content in strategic places. Re-pinning of your pins will spread like wildfire, especially if you also start joining other board groups. Why? That pinner’s followers will also see your pins! Flirt with them. Entice them. Go for it!




PINTEREST PROFILE


​Profile Picture


Use a PICTURE of YOURSELF! NOT your logo or dog or vacation place. Your picture helps create a social relationship between your viewers and a real person. Put your name, website or business name, a few keywords, and a couple of hashtags:


Example: Letha Kay | www.UpCountryStamper.com | Social Media Tips for Leaders coach |help businesses grow with strategies, techniques by using Social Media such as Instagram, Facebook, Pinterest, Twitter, SEO . #social marketing




Profile Bio


The “about section” has space for only 160 characters. Talk about what you do and for whom and what your best offer is. Use a gigantic amount of keywords. Also, put in a clickable website link. Those relevant keywords in your bio shows your visitors what content to expect from you. Include at least one hashtag.


Example: I coach businesses how to use social media to enhance sales and grow client lists, #Facebook #Instagram #Pinterest #social media #hashtags




Board Name


Use topics or key words as board titles. You can even use Pinterest search to find words to use. (There will be a discussion on how to find the most useful keywords.)


Examples: Blog Tips, Social Media business tips, Instagram Tips, Pinterest Tips, YouTube Help, Social Marketing




Board Descriptions


Use sentences with keywords included. Your description should have a friendly feel and not seem like a computer-generated description.


Example: It’s tough to grow a large audience on social media, but if you have quality followers, show how to monetize online, and how to grow a email list, you are well on your way to conquering various types of social media to grow your business. (Can you pick out the key words?)​




Pin Description


This isn’t much different from your board description. Make it people friendly and enticing. You are wanting viewers to CLICK on your pin and go to your business page! Use keywords but name them different from the ones in your board. This way you may reach a broader group of surfers. Remember to put in a hashtag or two also.


Example: helpful ideas to enhance your social marketing with graphics and lists of tasks to make Linked In, websites, ClinchShare, and WIX work for you. Learn when/where to use memes, challenges, contests, Facebook games to entice clients to your website. ​ #Pinterest #Facebook parties




Content


Your pins should be a sharing of articles, videos, podcasts, magazine articles, free guides, webinars, images, anything that connects readers to your brand. Pinterest functions just like SEO does in Google, and you want Pinterest to pull up your pins every time it can.



So, again, CAREFULLY and THOUGHTFULLY write your description:


Address the post name: how to gain more Pinterest followers


Tell what the post is about: easy tips to enhance online business


Mention who you are:  #girlboss #blogger #web designer


Add hashtags that relate to your topic: #finance #success #monetize #Pinterest #socialmediamarketing #bloghelp #bloggertips


Create a similar formula for ALL your descriptions; get into the habit of always adding that information. Hashtags have been said to affect Pinterest analytics. Pay attention!


Create a similar formula for ALL your descriptions; get into the habit of always adding that information. Also, Hashtags have been said to affect Pinterest analytics. Pay attention!




Images


The pin needs to look complete and valuable. Remember the standard for pins is 600 pixels wide by 900 pixels and up to 800 pixels wide x 1200 pixels tall; the latter size is ideal and gives a clearer image.


Use collages as an easy way to create longer pins and get more graphics in a single pin. Leave about 10 pixels around each picture and use white as a background layers behind them.



Add some text on top of your graphic, using one or two fonts. Or, instead of using 3 graphics, have two and then make a third area for text. Be sure the text is very concise in conveying what your product is and that it makes your readers want to click on the pin. Don’t forget to add your logo or website name on the graphic to help with branding. Your website address on the picture will help people begin to recognize you when they see your other pins. 



Image Words


Did you know that Pinterest “eye” balls your image and then finds similar images that relate to your pins. Amazing! It may also look at the words if you have them superimposed on the picture, so watch out! If you want to try it out, find the little square “camera lens” at the bottom of your pin. Click and see what results come up. Fun!



A biggie for SEO...


is to name your pictures/graphics with a keyword! Don’t name it IMG 2 or Pinterest pic one! Instead, the name needs to be a strong keyword like “social marketing” or “Pinterest strategies.” Don’t forget to use keywords in your “alt” description also!


Hint: If you have a pin with a background of a horse but with the words “how to monetize a blog” the lens may return pins with horses and not blog tips. Either don’t use a background image or use a graphic made of words with a very light or fuzzy background picture. Did you even know that images were important in SEO strategies, especially on Pinterest?



Key Words


If you are struggling a little to find good keywords, jump go to Pinterest and type in the most basic and obvious keyword for your brand, and before hitting enter or searching, Pinterest will show a dropdown box from which you can choose some keywords. Also, pay attention to the words that show up in the little horizontal boxes; those can give great ideas for keywords.



There are more than 100 million per month Pinterest viewers for ideas, new products, and inspirations. You can target very specific audiences in your content. Post very relevant and shareable content in strategic places. Re-pinning of your pins will spread like wildfire, especially if you also start joining other board groups. Why? That pinner’s followers will also see your pins! Flirt with them. Entice them. Go for it!



PINTEREST REPINS


Encourage viewers to re-pin your content:


Create engaging pin images that are attractive to your target audience. Use the ones on this site, Canva, Adobe Photoshop, or other programs.


Add a call to action to your pin description or image. Get the viewer to subscribe to a newsletter.


Ask readers to pin your blog posts.


Ask subscribers to save the pin for a new post in their next email campaign.


Add your pins to group boards.


Ask viewers to share on their boards and to Facebook fans. Remind them that you will reciprocate.


Participate in Facebook blogger group share days and any other type of social media shares, like Instagram.



If you have content and you want it to be found? Pinterest is your magic. Businesses HAVE to ensure they’re posting consistently online to reach their audiences and really grow their brands online. That means you need to be posting every, single, day. (Maybe even more!)



More than 100 million per month Pinterest viewers search for ideas, new products, and inspirations. You can target very specific audiences in your content. You can win by posting very relevant and shareable content in strategic places. Re-pinning of your pins will spread like wildfire, especially if you also start joining other board groups. Why? That pinner’s followers will also see your pins! Flirt with them. Entice them. Go for it!