Make Your Instagram Stand Out

Updated: Jan 21, 2020


1. How can I optimize my Profile?

  • o Profile Image: Include a bright, happy photo of yourself; NOT a picture of your pet or favorite vacation spot. Be personal and approachable.

  • o Bio: list about 3 items that succinctly describe your career or what you do.

  • o Link: include a link to your business webpage or Facebook page.

2. How can I appeal to viewers?

  • o Attractive, consistent colors

  • o Pleasing layout

  • o Visually appealing

  • o Clear images

3. Can you Increase engagement?

  • o Use between 12 and 30 hashtags

  • o Follow related hashtags

4. Do you have a business account? It is a MUST! (advanced features)

o Dissect your analytics.

  • § Number of followers

  • § What % were men vs, women

  • § Number of likes

  • § Number of impressions

  • § Number of posts and comments

  • § How many emails received or website visits

  • § Repeat the posts that brought you the largest audience or positive actions

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