Make Your Instagram Stand Out

MAKE YOUR INSTAGRAM POST STAND OUT, ESP YOUR PROFILE

1. How can I optimize my Profile?

• o Profile Image: Include a bright, happy photo of yourself; NOT a picture of your pet or favorite vacation spot. Be personal and approachable.

• o Bio: list about 3 items that succinctly describe your career or what you do.

• o Link: include a link to your business webpage or Facebook page.

2. How can I appeal to viewers?

• o Attractive, consistent colors

• o Pleasing layout

• o Visually appealing

• o Clear images

3. Can you Increase engagement?

• o Use between 12 and 30 hashtags

• o Follow related hashtags

4. Do you have a business account? It is a MUST! (advanced features)

o Dissect your analytics.

• § Number of followers

• § What % were men vs, women

• § Number of likes

• § Number of impressions

• § Number of posts and comments

• § How many emails received or website visits

• § Repeat the posts that brought you the largest audience or positive actions