MAKE YOUR INSTAGRAM POST STAND OUT, ESP YOUR PROFILE
1. How can I optimize my Profile?
o Profile Image: Include a bright, happy photo of yourself; NOT a picture of your pet or favorite vacation spot. Be personal and approachable.
o Hashtag: add at least one in profile
o Bio: list about 3 items that succinctly describe your career or what you do. Add at least one
o Link: include a link to your business webpage or Facebook page.
o Description: hashtags!
2. How can I appeal to viewers?
o Attractive, consistent colors
o Pleasing layout
o Visually appealing
o Clear images
3. Can you Increase engagement?
o Use between 12 and 30 hashtags
o Follow related hashtags
4. Do you have a business account? It is a MUST! (advanced features)
o Dissect your analytics.
§ Number of followers
§ What % were men vs, women
§ Number of likes
§ Number of impressions
§ Number of posts and comments
§ How many emails received or website visits?
§ Did you respond to your own content?
§ Repeat the posts that brought you the largest audience or positive actions
5. DO NOTS
o “nice post”
6. Content suggestions
o Videos that teach or inspire
o Share something you read from internet
o Post your own memes
o Ask questions that you know will bring meaningful discussions
o Proof of sales